Hawthorn FC Stadium Seating

Alloyfold's Victory Stadium Seating at Kennedy Community Centre

In 2025, Alloyfold supplied and installed 531 Victory stadium seats at the Kennedy Community Centre in Dingley Village, Melbourne. The seats were installed in the grandstand overlooking the AFLW oval and Community Pavilion, providing comfortable and durable seating for spectators attending AFLW matches, VFL games, and community sporting events. The Victory seat's non-corrosive aluminium construction made it the ideal choice for this outdoor stadium environment, designed to withstand weather exposure whilst maintaining its appearance and structural integrity over years of intensive use. Alloyfold also supplied and installed 100 Wagner theatre seats in the facility's 100-seat theatre.

The Kennedy Community Centre represents a landmark project for Australian sport, being the first AFL club-owned facility of its kind. The $113 million development spans 28 hectares and serves as the permanent home for the Hawthorn Football Club's men's and women's teams. Designed by Peddle Thorp Architects and officially opened in November 2025, the centre includes state-of-the-art training facilities, an MCG-sized training oval, and the Harris Elite Training and Administration Facility. The AFLW oval, where Alloyfold's Victory seats are installed, is built to Marvel Stadium dimensions and features full broadcast capabilities, positioning it to host elite-level matches while serving as a vital community resource.

As a social enterprise committed to creating positive community impact, Alloyfold's involvement in the Kennedy Community Centre project aligns with the facility's core mission of creating inclusive, accessible sporting infrastructure. Named in honour of Hawthorn legend John Kennedy Sr., the centre embodies values of equality and community engagement, providing gender-equal facilities and opening its doors to local sporting organisations and community groups. The installation of the Victory seats in the pavilion grandstand ensures that spectators, whether attending professional AFLW matches or local community games, experience the same level of comfort and quality. This project demonstrates Alloyfold's capability to deliver large-scale stadium seating solutions that meet the demanding requirements of elite sporting venues whilst supporting broader community access to world-class facilities.